Vol. 4 No. 1 (2026): June

Articles

• Product Marketing and Small Business Research, 2006–2026: Growth and Collaboration Fragmentation

  Riefky Prabowo

  1-15

  • PDF - English |  Views: 159 times |  Download: 155 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.402
  

• Pengaruh Good Corporate Governance, Profitabilitas, dan Leverage Terhadap Nilai Perusahaan pada Sektor Energi di BEI Tahun 2021-2024

  Aisyah Saharani, Budi Setiawan, Emilda Emilda

  16-32

  • PDF - Indonesia |  Views: 353 times |  Download: 422 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.430
  

• Influencer Marketing dan Marginal Propensity to Consume (MPC) Generasi Z Indonesia: Mediasi Impulsive Buying Tendency dan Moderasi Financial Literacy

  Fitriyah Dina Fatmawati, Humaidah Muafiqie

  33-45

  • PDF - Indonesia |  Views: 242 times |  Download: 206 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.421
  

• Pengaruh EWOM, Social Media Engagement, dan Brand Image terhadap Keputusan Pembelian Skincare Avoskin Melalui Shopee Oleh Generasi Z

  Marisa Dwi Rahmawati, Siti Komariah Hildayanti, Fauziah Afriyani

  46-59

  • PDF - Indonesia |  Views: 274 times |  Download: 281 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.431
  

• Dampak Gejolak Politik Demonstrasi 2025 Terhadap Volatilitas IHSG Sektor Perbankan dan Nilai Tukar Rupiah

  Doretia Deriana Ina Kii, Hendrik Suhendri, Yayuk Sulistiyowati

  60-70

  • PDF - Indonesia |  Views: 191 times |  Download: 188 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.418
  

• Pengaruh Determinan Keputusan Pembelian Skincare Wardah di Shopee: Peran Produk, Review Konsumen, dan Promosi pada Mahasiswa Universitas Indo Global Mandiri Palembang

  Putri Putri, Hamid Halin, Siti Komariah Hildayanti

  71-82

  • PDF - Indonesia |  Views: 210 times |  Download: 230 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.417
  

• Analisis Self Determination Theory dalam Dinamika Kepemimpinan Kru Topi Jerami: Studi Kasus Film Anime “One Piece”

  Ach Muzajjad, Betty Rahayu, Wina Nurhayati, Aslichah Aslichah

  83-97

  • PDF - Indonesia |  Views: 184 times |  Download: 244 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.415
  

• Derteminan Permintaan Produk Fast Fashion di Kota Pekanbaru

  Teuku Johansyah, Mardiana, Indri Yovita

  98-109

  • PDF - Indonesia |  Views: 141 times |  Download: 127 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.452
  

• Katalisator Ekonomi Pedesaan: Pengaruh Kontribusi Program BUMDes terhadap Kesejahteraan Masyarakat Lokal

  Sintia Olii, Frahmawati Bumulo, Sudirman, Melizubaida Mahmud, Abdulrahim Maruwae

  110-128

  • PDF - Indonesia |  Views: 162 times |  Download: 167 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.457
  

• Pengaruh Brand Trust, Influencer Marketing, dan Lifestyle Terhadap Keputusan Pembelian Produk Eiger Pada Generasi Z

  Hidaya Turrohmah, Titik Desi Harsoyo

  129-144

  • PDF |  Views: 201 times |  Download: 154 times
  
  DOI: https://doi.org/10.61105/jier.v4i1.455