Perbandingan Dukungan Media Sosial terhadap Anies dan Prabowo di Twitter dan Tiktok

Abstract

Political participation is one of the benchmarks of the success of a democratic country. The digital era, with the rapid development of information technology and the internet, makes the world seem borderless. According to McLuhan (1964), the use of the Internet through various platforms allows people to exchange information in diverse ways and forms (Anggraeni et al., 2020). One of the most popular ways to exchange information today is through social media. Social media as a political communication tool, is a new alternative in conveying political messages and as a campaign tool. In Indonesia, the most widely used social media platforms for political communication are TikTok and Twitter. This study employs the literature review method to analyze findings from various previous studies and other reliable sources.The results of this study will compare the majority of Anies and Prabowo's supporters on TikTok and Twitter. The platforms can accelerate the dissemination of information and wield significant power in influencing the mindset and behavior of audiences.