Rahmawati, Marisa Dwi, Siti Komariah Hildayanti, and Fauziah Afriyani. 2026. “Pengaruh EWOM, Social Media Engagement, Dan Brand Image Terhadap Keputusan Pembelian Skincare Avoskin Melalui Shopee Oleh Generasi Z”. Journal of Indonesian Economic Research 4 (1):46-59. https://doi.org/10.61105/jier.v4i1.431.