Fatmawati, Fitriyah Dina, and Humaidah Muafiqie. 2026. “Influencer Marketing Dan Marginal Propensity to Consume (MPC) Generasi Z Indonesia: Mediasi Impulsive Buying Tendency Dan Moderasi Financial Literacy ”. Journal of Indonesian Economic Research 4 (1):33-45. https://doi.org/10.61105/jier.v4i1.421.