ROBERTO. Pengaruh Experiential Marketing, Brand Ambassador, Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Kosmetik Lokal Merek ‘Somethinc’. Journal of Indonesian Economic Research, [S. l.], v. 3, n. 2, p. 63–77, 2025. DOI: 10.61105/jier.v3i2.330. Disponível em: https://journal.lenvari.org/jier/article/view/330. Acesso em: 7 jun. 2026.